Johnson & Johnson is facing a raft of lawsuits over a marketing campaign related to its artificial sweetener Splenda, which accuse the company of misleading buyers to believe Splenda is a natural product.
"Splenda No Calorie Sweetener is made from sugar, so it tastes like sugar."
But the Sugar Association says the marketing pitch does not accurately reflect the end product and is misleading because it gives the impression that Splenda contains natural sugar.
"We feel the public needs to be aware that Splenda is an artificial chemical sweetener. Splenda is created with chlorine, and the final product does not have sugar in it," he said.(James Murphy, counsel for the Sugar Association)
mmmm... chlorine... [/Homer Simpson]